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Chapter 4: Rhythm Beats Chaos

Tedvanzwieten

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Alma stared at the postmortem slide on the screen. Missed deadlines.

Confused ownership.

A critical feature delayed by three weeks — and no one had caught it in time.

It wasn’t sabotage. No one had dropped the ball maliciously. Everyone was doing their job.

And that was the problem.

Alma stared at the postmortem slide on the screen. Missed deadlines.

Confused ownership.

A critical feature delayed by three weeks — and no one had caught it in time.

It wasn’t sabotage. No one had dropped the ball maliciously. Everyone was doing their job.

And that was the problem.

Everyone was doing their job.

But no one was syncing.

Everyone was doing their job.

But no one was syncing.

After the OPSP rollout and the Core Values alignment, Alma had felt the lift. For the first time, TraceAble had a real sense of direction — not just movement.

The leadership team had rallied. Sales was focused. Product had boundaries. Culture was tightening.

But in execution? Something was still… off.

Timelines kept slipping.

Things got done — but often out of order, or twice.

Meetings dragged. Or worse — didn’t happen at all.

People were still waiting for Alma to unblock things, even when they weren’t supposed to.

It all came to a head during the integration with the Dutch customer. A seemingly simple feature — barcode-level traceability — ended up overlapping with another sprint. Two teams had built half the solution, neither had tested the whole.

Customer support had to clean up the mess. Again.

Alma joined the debrief. Sat quietly as Louise ran through the facts.

No one had seen the risk. No one had connected the dots. Because no one had been talking at the right time.

Afterwards, Mathias pulled her aside.

“We’ve got the plan. We’ve got the values. But we still don’t have rhythm.”

Alma sighed. “You mean meetings?”

Mathias nodded. “Not just meetings. A pulse. A drumbeat. Something that keeps everything moving — together.”

That evening, Alma dug out her Scaling Up notes.

She flipped to the section on Meeting Rhythms.

“The right meeting rhythm increases speed, improves clarity, and reduces noise. It gives your team the chance to solve problems in real time — not weeks later.”

It sounded so simple.

Daily huddles.

Weekly check-ins.

Monthly reviews.

Quarterly planning.

She laughed to herself. We’ve been doing the opposite. Planning daily. Panicking weekly.

She scribbled out a plan.

1. Daily Huddles.

15 minutes. Same time. Standing. No discussion. Just what’s up, where we’re stuck, and who needs help.

2. Weekly Leadership Meeting.

90 minutes. Structured. Metrics, priorities, issues. No rabbit holes.

3. Monthly All-Hands.

Company-wide check-in. Wins, updates, culture stories.

4. Quarterly Execution Review.

Real strategic time. Check against the OPSP. Adjust.

She stared at the page. It didn’t feel revolutionary.

But it felt right.

The next Monday, she called the leadership team together.

“I want to experiment,” she said. “With rhythm. With how we sync.”

Mikkel groaned. “Not more meetings.”

Alma smiled. “Fewer, actually. Just better ones.”

They started small.

Every morning at 08:45, the leadership team huddled — standing in the kitchen, coffee in hand.

Each person had 90 seconds. No slides. No stories. Just:

What’s up?

Where are you stuck?

Who do you need?

At first, it was awkward. Too fast. Too shallow.

By day four, it clicked.

They spotted a delay in onboarding.

Solved a miscommunication in minutes that would’ve cost days.

Sara caught a cash risk no one else had seen.

The weekly meetings got a makeover too.

They followed a strict agenda:

Review the key numbers

Check progress on quarterly priorities

Identify and solve the biggest issues

No status updates. No wandering. Mathias enforced it like a hawk.

They got more done in 90 minutes than they used to in three hours.

By month’s end, Alma could feel the pulse building.

People were less reactive.

There were fewer “urgent” Slacks.

The team was solving more without her.

Still, not everyone bought in.

A few weeks in, one of the team leads skipped the daily huddle three times in a row.

Alma pulled him aside.

“I’m slammed,” he said. “Feels like a waste. I already know what I’m doing.”

Alma stayed calm.

“This isn’t about you. It’s about us. You might not need the update — but someone else might need you.”

He nodded. Showed up the next day. On time.

And never missed one again.

The real test came in Q3 planning.

They booked a full day off-site. Brought the OPSP, the metrics, the team leads.

Normally, these sessions had been chaotic — too many ideas, too little clarity.

But now? With the rhythm in place? They walked in prepared.

Everyone brought data. Everyone knew the structure. Everyone came to solve.

They set three Rocks — company-wide priorities. Assigned owners. Agreed on metrics.

And then something new happened:

People committed.

Not just agreed.

Committed.

Two months later, TraceAble hit all three quarterly Rocks for the first time in the company’s history.

Not because they worked harder.

But because they worked in sync.

That Friday, Alma walked through the office. She heard snippets from different teams.

“Let’s raise it in tomorrow’s huddle.”

“We’ll solve it Monday.”

“Is this in the weekly agenda?”

It was happening.

The company had found its beat.

At the next all-hands, she shared a simple message.

“We used to run on urgency. On heroics. On hustle.

But real scale doesn’t come from adrenaline.

It comes from rhythm.”

She paused.

“Rhythm creates space. For better thinking. For deeper focus.

For execution that actually sticks.”

Later, as people filtered out, Mathias leaned over.

“You think they’re feeling it?”

Alma nodded. “You can hear it. It’s like music. We’re not just running. We’re playing in time.”